CRM Specialist

Job Summary

Staycity are currently looking to expand the Digital team by bringing in a CRM Specialist with a passion for bringing the customer experience to life through well timed and actioned campaigns.

Job Type / Category

  • Plan and execute direct marketing campaigns based on specific customer segmentation, campaign or behavioural change objectives via direct mail, email, SMS, onsite messaging and push notifications
  • Responsible for end-to-end customer and frontline experience of campaigns
  • Responsible for submitting campaign data requirements to all relevant teams and ensure customer data compliance and policies are adhered to
  • Responsible for briefing internal teams on all data requirements to enable accurate campaign measurement based on clear agreed KPI’s
  • Ensure commercial, customer and brand targets are in place to review success of campaign; track and measure results
  • Complete the campaign checklist for each activity to ensure brilliant delivery and ensure all sign-offs (legal, brand, financial, operational delivery managers etc) are secured
  • Proactively monitor current customer behaviours and business performance to identify potential opportunities for driving incremental gains
  • Idea generation and challenging the existing way of driving certain customer behaviours – never being satisfied with current performance

Required Education, Skills and Qualifications

  • 2-3 years marketing campaign experience in fast-paced multi-channel B2C company
  • Proven experience launching commercially impactful insight-led campaigns
  • Excellent understanding of direct response marketing, direct communication channels i.e. Email, DM, SMS, online messaging etc
  • Strong written and verbal communications
  • Good knowledge of Salesforce Pardot as a CRM Platform

Benefits

  • Competitve rates of pay
  • City Centre office location
  • Bonus scheme
  • Opportunity to progress within the company